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Master skills that have real-world applicability.
Adopt a lifelong learning approach for continuous growth.
Equip yourself with the skills needed to excel in your professional life.
Showcase how your students/members are enjoying the results and how you helped them achieve that.
If we have testimonials that go along with the claims (value proposition) on the landing page, then that would be even better as validation of our sales pitch.
This is one of the most important sections so please do not skip it. It is actually a part of the previous section “what will you learn” but we present it as totally a separate section which the audience perceives as an extra value.
Put at least 2-3 offers/ materials/ topics/ ebooks/ cheatsheet/ Personal 1-1 etc (which if you’re selling them separately, your audience should be willing to pay for this). Also, put in a small description for each offer which explains the contents of the offer.
Bonuses work extremely well if they’re complimentary towards the offering, and make it extremely convenient for the customer to receive value.
Example - #1 Bonus: 5 Custom Facebook Audience Hacks ( This audience hack will skyrocket your target audience acquisition and bring down the cost per result immediately). Value - 599) etc…
IT Career Coach
Having graduated from IIIT Bangalore and IIM Indore, and with 15 years of experience in the IT industry, he has been associated with prominent organizations such as Oracle, Société Générale, Tech Mahindra, and Tata Technologies. He is currently engaged as an architect in the National Tele MANAS Project.
